Privacy Policy

Protecting your personal details on our website.

Privacy Policy

This privacy policy deals with how handles ‘Personal Data’ as it is defined in the GDPR (General Data Protection Regulation). Personal data, as described by the GDPR is data such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity

Who am I?
I am Sophie Moedbeck and I run My registered address is 5 Ridgway, 87-89 Mount Ararat Road, Richmond, London TW10 6PR. As the owner of I take a proactive approach to user privacy and ensure the necessary steps are taken to protect your privacy throughout your visiting experience.

What type of data do I collect and why?
I may collect and process the following data about you:

Using my contact form
Your name and email address as well as other Information that you provide by filling in a contact form on this site. This is so that I am able to reply to your service enquiry or your general question.

Buying a product
Your name, email address and home address by purchasing one of my services. This is so that I can deliver the product and contact the new customer about their new product.

Google Analytics
When you visit my site I use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. I do this to find out things such as the number of visitors to the various pages of my site or what browser is being used. This information is processed in a way which does not identify anyone i.e. does not collect personal data. I do not make any attempt to find out the identities of those visiting my website. You can access Google’s privacy policy here.

Who is collecting the data?
I handle personal data for my own business.

How is the data collected?
Information on my website will be collected with your use of a contact form.
If you contact me using either my online contact form or directly via email, I may keep a record of that correspondence.
When purchasing a product from my website, a user must supply their full name, home address and email address so that I may deliver their product and be able to contact them if there is an issue with their order.

Cookies are collected by navigating and interacting with my website. You can read more about what cookies are used here below.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

How long is data stored?
Your Personal Data is only stored for the duration of time that it is needed.
Stored data that has been sent via a contact form on my website will be kept for the duration of required communication.
Personal data collected through the purchase of one of my products maybe kept for as long as necessary with regard to HM Revenue and Customs (HMRC).

What rights do you have?
Under GDPR, you have the right of access to the information stored about you. For clarity, aside from the cookie data collected about your device, only collects a name and or an email address from certain areas of the website such as a contact form, newsletter signup, blog post comment or through purchasing a service. No details of credit cards are ever taken or stored on this website.
If you cannot update your own information, I will correct any errors in the personal data I hold about you within 7 days of receiving written notice from you about those errors.
It is your responsibility to provide me with accurate and truthful personal data. I cannot be liable for any information that is provided to me that is incorrect.
You may cancel any subscription or revoke your consent to the processing (including storage) of this data at any time with immediate effect. As a data subject (a real person) your individual rights include: right to be informed; right of access; right to rectification; right to erasure; right to restrict processing; right to data portability; right to object; right to not be subject to automated decision-making (including profiling).

When can I contact you?
From time to time, I may need to send you important notices, such as changes to my terms and conditions or policies. Because this information is important to your interaction with me, you may not opt-out of receiving these communications. This falls under Legitimate Interests of GDPR.

How can you contact me?
All correspondence with regards to privacy should be addressed to: Sophie Moedbeck, 5 Ridgway, 87-89 Mount Ararat Road, Richmond, London TW10 6PR or email You may contact me by email in the first instance.

Changes to the Privacy Policy
I may update this privacy policy from time to time at my sole and absolute discretion. Please check this website regularly for changes.

Resources & Further Information

Last updated: 25th of October 2018